While The North Face is known to be named after the coldest and most unforgiving side of a mountain, the brand actually ironically began on the beach – San Francisco’s North Beach neighborhood. In 1966, two hikers decided to begin a small, humble mountaineering store with the purpose of serving anyone and everyone who wanted to explore the world. They also served as a middleman for natural lands by helping with conservation efforts. By 1968, The North Face moved to the opposite side of San Francisco Bay and the Berkeley area to design and manufacture its own brand of apparel and equipment.
Throughout the 1960s, the brand had gained an incredible following of athletes and began sponsoring expeditions. By the early 1980s, The North Face introduced extreme skiwear to their list of apparel offerings. At the end of the 1980s, The North Face found themselves to be the only United States supplier to offer a full collection of high-performance outerwear, skiwear, sleeping bags, packs, and tents.
The 1990s launched products that would allow rock climbers, backpackers, hikers, and trail runners to perform to the best of their abilities. Now, more than 50 years after its opening, The North Face combines performance apparel, equipment, and footwear with innovation in order for their customers to explore with the highest quality products. This brand is known for their jackets, coats, hiking gear, and footwear (just to name a few), but they are most known for company integrity. This quality causes this company to be one of the most unique with customers who have been and will be loyal to this brand for years to come. Their products are durable enough to conquer any type of extreme sport you may be interested in and they will last wear after wear or use after use.
